Your Brand’s Social Advertisers & Managers Need to Become BFFs Quickly
If your brand or agency still has your social advertisers and managers siloed, it may be time to think about knocking that wall down. Their (and your) social media advertising success relies on very...
View ArticleOK, So Where Are All the foursquare Black Friday Deals???
Last year, part of the Black Friday fun was the Foursquare check-ins. Being able to stop by Sports Authority and get a gift card with a check-in, or head to Z Gallerie and weasel some “free” picture...
View Article2012 wedu Holiday Windows Unveiling
The wedü Team has been working hard to create the windows for our holiday display. We'd like to thank everyone who joined us last night as we flipped the switch to illuminate our 2012 holiday window...
View ArticleNew eBook: The Complete Guide to Marketing Your Business on Pinterest
In this eBook, our Digital Team has created a bunch of “How Tos” that walk you through some of the tactics that have worked for our clients, covering a number of areas of Pinterest marketing from...
View ArticleGraph Search is About to Make Facebook Page Likes Important Again
With Facebook’s Graph Search announcement today, we may be about to see a shift back to focusing in on page likes. Graph Search is based on discovering people and brands based on the likes of others......
View ArticleHow Facebook Just Made Bing SEO More Valuable Than Ever
Buried in yesterday’s announcement of Facebook’s new Graph Search feature was the mention of Bing web searches being included in some Graph Search results. Continue reading → Related posts: Graph...
View ArticleHow Will Facebook’s Graph Search Change Digital Marketing? (Infographic)
Here is a little infographic that wedu’s Digital and Creative Teams put together to summarize the ways we see Graph Search changing digital marketing in the future. Continue reading → Related posts:...
View Articlewedu Public Relations Team Helps Mass Utility Shine Light on “Home Lighting...
Just one more example of the range of our work and how our in-house team of professionals leverages traditional public relations and digital marketing strategy and tactics to achieve client goals....
View ArticleWhat is that Brand Doing?
In this ever-changing, constantly moving world it has become increasingly difficult for brands to reach the people they most want to talk to –consumers. But at the same time it has become ever so...
View ArticleThe Future of Facebook
Facebook has made yet another change to its look and feel. At this point, the largest social networking site in history has undergone more transformations than Madonna. But is the problem with...
View ArticleEngagement Drivers Haven’t Changed
Social media may continue to evolve, but frankly – humans don’t. Well, at least not nearly as fast. For years people have heard me say, “Consider the E-Reaction to your posts.” Open any social media...
View ArticleThe Rising Numbers of Facebook Advertising
There are a lot of commas in those advertising numbers. Typically, I wouldn’t say that advertiser adoption and spend is a clear indicator of success, especially in the technology arena. Fads come and...
View ArticleOn The Science of Virality and the Size of Your World
They studied 6,956 articles from the front page of the New York Times website, and learned something amazing about the kind of content we share and our motivations for sharing it. Hold that thought,...
View ArticleFour Fast Ideas for Content Creation
For corporate bloggers, there’s nothing more terrifying than a blank document and a blinking cursor. Solve your blogger’s block with these four fast sources for inspirational stories and new...
View Articleü Oughta Know — Facebook Brings Big Data Ads to Any Sized Business, The Worth...
ü Oughta Know is a combination of digital crib notes and marketers’ cheat sheet, bringing you important – and occasionally weird — stories and trends from digital marketing news. Each week our hope is...
View Article‘Content Shock?’ Think ‘Content Darwinism’ and Be Mighty
Social Media Marketing Consultant Mark Schaefer wrote a thought-provoking blog about “content shock” a few months ago, which created quite a buzz in the social media world. Content Shock, according to...
View ArticlePromoting your Content Marketing
Best selling books aren’t just written. They’re written then they’re marketed, placed and promoted. Successful content marketing requires that same balance – and that’s an important point often...
View ArticleWhich Social Mediums Are Right For Your Business?
With so many social media offerings, brands can be conflicted over which ones to choose. We all assume that in 2015 social media has been around long enough for everyone to understand the difference...
View Article
More Pages to Explore .....